JPIA UCC NORTH - Did you know? Dunkin' Donuts in South Korea started spraying coffee aroma into public buses every time their jingle played. Coffee sales increased 29%. To deliver the aroma,
Two Teachers - The video (2.33 mins) covers Dunkin Donuts marketing campaign for their coffee in Korea. It is specifically focused on the 'Flavor Radio' marketing campaign and requires students to answer
![Dunkin Donuts' 'Flavor Radio' Sprays the Smell of Coffee into Korean Buses to Boost Sales | Bon Appétit Dunkin Donuts' 'Flavor Radio' Sprays the Smell of Coffee into Korean Buses to Boost Sales | Bon Appétit](https://assets.bonappetit.com/photos/57dafda0bf7e91497a10de01/16:9/w_1280,c_limit/flavor-radio-body1.jpg)