Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach | PLOS ONE
PDF) Social Media a Promotional Tool: Hotel Industry
PDF) THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING IN THE HOTEL INDUSTRY | Ijetrm Journal - Academia.edu
Social Media Analytics - Hospitality Sector (Part I) - Fusion Analytics World
Sustainability | Free Full-Text | Social Media Usage by Different Generations as a Tool for Sustainable Tourism Marketing in Society 5.0 Idea
Sustainability | Free Full-Text | Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience
The Ultimate 2023 Guide to Hotel Marketing - Digital & GDS
Frontiers | Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context
Efficiency: The Next Frontier of Hotel Revenue Management | Boston Hospitality Review
PDF) The Effect of Social Media on Hotels' Business Performance in the Lebanese Hotel Sector: Effect of Social Media on Hotels' Business Performance
Five ways to improve your hotel's operational efficiency - HotelREZ
Social Media Marketing and Management Tool - Hootsuite
Social Media Marketing and Management Tool - Hootsuite
The Effectiveness of Strategic Management and Leadership Style on Performance of Local Hotel Operators in Managing Hotel Unit Businesses in Ubud Bali, Indonesia
The impact of the internet and social media on the hotel industry - GRIN
The effectiveness of managing social media on hotel performance - ScienceDirect
A study on effectiveness of social media marketing in hospitality industry
Hotel Revenue Management: Boost Your Hotel's Topline Revenue with Effective Revenue Management Strategies
HVS | Social Media Marketing in the Hotel Industry: Trends and Opportunities in 2017
PDF) Evaluating the effectiveness of social media as a marketing tool in the hotel sector: a case study on four and five star hotels in Makkah, Saudi Arabia | Hatem R .
Hotel Management: A Complete Industry Overview
Hotel Revenue Management: Strategies, Tools, and Best Practices | AltexSoft
Social Media in The Workplace - The Good, The Bad, The Ugly
Social media marketing in the hospitality industry: The role of benefits in increasing brand community participation and the impact of participation on consumer trust and commitment toward hotel and restaurant brands
