Managing Brands in the Age of DIY-Branding: The COBRA approach | SpringerLink
Persuasive linguistic tricks in social media marketing communication—The memetic approach | PLOS ONE
Sustainability | Free Full-Text | Role of Social Media Marketing Activities (SMMAs) in Apparel Brands Customer Response: A Moderated Mediation Analysis
Behavioral Sciences | Free Full-Text | Understanding Different Types of Followers’ Engagement and the Transformation of Millennial Followers into Cosmetic Brand Evangelists
Full article: Influencing COBRAs: the effects of brand equity on the consumer's propensity to engage with brand-related content on social media
JOItmC | Free Full-Text | The Impact of TikTok User Satisfaction on Continuous Intention to Use the Application
JTAER | Free Full-Text | How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market
THE BUILDING BLOCKS OF SOCIAL BRANDS
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - Cristian Buzeta, Patrick De Pelsmacker, Nathalie Dens, 2020
The effect of product category on customer motivation for customer engagement behaviour - Żyminkowska - 2023 - International Journal of Consumer Studies - Wiley Online Library
Sustainability | Free Full-Text | Building Stronger Brand Evangelism for Sustainable Marketing through Micro-Influencer-Generated Content on Instagram in the Fashion Industry
AN APPLIED PREDICTIVE MODELING OF BRAND EQUITY INDUCING SOCIAL MEDIA BRAND- RELATED ENGAGEMENT Bruno Schivinski, Birkbeck, Univer
Social media marketing - Wikipedia
![PDF] Cultural differences in motivation for consumers' online brand-related activities on Facebook | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/a2a7914dfb66deea90bd1c45aa7b422e6eb3a333/11-Table1-1.png "PDF] Cultural differences in motivation for consumers' online brand-related activities on Facebook | Semantic Scholar")
PDF] Cultural differences in motivation for consumers' online brand-related activities on Facebook | Semantic Scholar
Definition and examples of motivations demonstrated in COBRAs. | Download Scientific Diagram
Sustainability | Free Full-Text | The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective
Frontiers | Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - Cristian Buzeta, Patrick De Pelsmacker, Nathalie Dens, 2020
![PDF] Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/51772dc61f85e4ded405ee1663dc439f59c726be/17-Table1-1.png "PDF] Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations | Semantic Scholar")
PDF] Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations | Semantic Scholar
Full article: Does Social Media Matter? Investigating the Effect of Social Media Features on Consumer Attitudes
PDF) Introducing COBRAs
PDF) Introducing COBRAs
daan muntinga on Twitter: "Mind-blowing research by dr. @schivinski - and brought so phlegmatic! :-) https://t.co/GmnW6TGbQb" / Twitter
PDF) Introducing COBRAs
THE BUILDING BLOCKS OF SOCIAL BRANDS On consumer-brand relationships in social media Daniël G. Muntinga, Edith G. Smit, Marjolein Moorman University of. - ppt download
Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations - ScienceDirect
