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Gillette responds to the controversy around its woke new ad
Gillette responds to the controversy around its woke new ad

The new Gillette commercial: The best an ad can get | The Hill
The new Gillette commercial: The best an ad can get | The Hill

Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian

Brace Yourself for a Super Bowl Wokewashing
Brace Yourself for a Super Bowl Wokewashing

Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post

Gillette's toxic masculinity Super Bowl commercial, explained - Vox
Gillette's toxic masculinity Super Bowl commercial, explained - Vox

Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief

Gillette is woke now? When brands try to keep up with the times
Gillette is woke now? When brands try to keep up with the times

Gillette is woke now? When brands try to keep up with the times
Gillette is woke now? When brands try to keep up with the times

How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age
How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age

Laurence Fox dumped 'too-woke girlfriend' over supporting Gillette ad | Metro News
Laurence Fox dumped 'too-woke girlfriend' over supporting Gillette ad | Metro News

Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business

Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times
Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times

That idiotic Gillette ad may have turned the tide on 'toxic masculinity'
That idiotic Gillette ad may have turned the tide on 'toxic masculinity'

Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube

Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian

Get Woke, Go Broke?' Not for Gillette or Nike, Sadly
Get Woke, Go Broke?' Not for Gillette or Nike, Sadly

Woke ads: is there such a thing as bad publicity? | The Lighthouse
Woke ads: is there such a thing as bad publicity? | The Lighthouse

Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand - syracuse.com
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand - syracuse.com

advert] Pointlessly gendered and pointlessly politicized? : r/pointlesslygendered
advert] Pointlessly gendered and pointlessly politicized? : r/pointlesslygendered

Gillette says it's satisfied with sales after controversial ad | CNN Business
Gillette says it's satisfied with sales after controversial ad | CNN Business

Gillette is woke now? When brands try to keep up with the times
Gillette is woke now? When brands try to keep up with the times

Does the Gillette ad mark a turning point in marketing masculinity?
Does the Gillette ad mark a turning point in marketing masculinity?

Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business

What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”